Sign up for Purple Cow Pay today

Save 7¢ per gallon every day. Just grab a card in-store and sign up now.

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Need to verify your existing account?

Verify Account
Simply link your Purple Cow Pay card to your checking account to enable debit transactions and start saving today.

Save 7¢ per gallon

Every time you pay with your Purple Cow Pay card at the pump, you’ll save up to 7¢ per gallon on fuel.

Always Secure

Your security is our priority. To ensure your protection, your Purple Cow Pay card is managed by ZipLine, a leading private label debit processor employing state-of-the-art firewall and other comprehensive security methods in accordance with the rules and regulations of the Federal Reserve.

All personal data is encrypted in real time, and every transaction is PIN protected. ZipLine monitors and limits exposure to fraud, so you’ll never be held liable for unauthorized transactions on your Purple Cow Pay card.

Have Questions?

See our FAQ to learn more and help answer your questions about the program.


Ready to get started?Sign up for a Purple Cow Pay card and start saving.

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